Selling Agent: Cost Breakdown and Benefits

by Marianna E Perez 04/18/2021

Photo by Arka38 via Shutterstock

At first glance, you may wonder what the point is of paying a real estate agent for work you may just as easily do yourself. The curse of the Internet is that many consumers have just enough knowledge to be dangerous. That means that while you could sell your home directly, you may lose out on some of the income you expect to save by making poor decisions during the process, or simply by not knowing ahead of time what costs you will incur.

The Hard Cost Breakdown

Imagine you are selling a $300,000 home. A standard agent commission in most areas is 6%, which translates to $18,000. That means in a best-case scenario, where you sell the home for the same price as the professional, you make an extra 18 grand. The question becomes, what extra expenses do you incur when going your own way?

First, think about staging the home. This is no longer optional in today’s market. Potential buyers have become used to homes that are furnished like magazines and home decorating shows, and you will have to compete with homes listed by agents with professional staging services. The average nationwide cost of home staging is about $1,800. This includes moving some of your personal items to storage, professional cleaning (or your time and supplies) and landscaping with an eye towards curb appeal. Before you start thinking that can’t possibly cost $1,800, remember that you have to keep it up throughout the entire time your home is on the market. That means you must discount $1,800 off the $18,000 right away, leaving you with $16,200.

Next, consider the cost of professional photos. Unless you are also a photographer (as well as a salesman while continuing your regular day job), you will need to hire a professional to take pictures of your home. When you shop for homes, do you scroll right past the ones that look like cell phone pictures? Studies show that potential buyers buy with their eyes first, which means your pictures need to tell your whole story in the best way possible. Professional photos often run $200-$300, which brings your net extra income down to $15,900.

You will also incur some variable fees for listing the property online and advertising costs, but since those will vary greatly from location to location, just keep some money aside for these and do your local research.

The Soft Costs

Soft costs are those that do not really cost against your net savings but will reduce your overall income regardless. First of these situations is setting the price of the home. On average, homes represented by professional real estate agents sell for 8-12% more than direct sales. A little bit of math with percentages will show you that even the best-case scenario, you still take home over 7% more when using an agent than without, even forgetting about all those hard costs. That number only increases as your home sale price goes up, and your agent is just as invested as you are since they make a percentage of the sale.

Before you try to sell your home without help, talk to a real estate agent and find out just how much you would be getting for that 6%. Some agents have even more perks such as timeline guarantees or price guarantees that improve your odds of getting the price you want in the timeline that you need with the least amount of work required from you. Visit real estate professionals in your area to find the one who offers the best benefits for you.

About the Author
Author

Marianna E Perez

Marianna E. Perez is a Real Estate professional with over 20 years of experience. A lifelong resident of South Florida, she keeps her finger on the pulse of the latest trends and movements in the real estate market. She offers clients top-notch guidance from start to finish, ensuring the entire process is seamless, efficient and rewarding. Prior to entering real estate, Marianna was Senior Vice President of Commercial Real Estate Banking at City National Bank of Florida. She provided strategic leadership facilitating profitable and efficient origination of real estate loans. Marianna was a trusted advisor to clients and to the bank growing a real estate portfolio to over $300 million. She is firmly committed to the philosophy “not quantity, but quality,” which she practices in both her personal and professional life. Marianna is a graduate of FIU where she earned a bachelor’s degree in business management. She is a member of the Miami Association of Realtors, a lifetime board member of the BASF (Builders Association of South Florida), a member of CREW (Commercial Real Estate Women), and ICSC (International Council of Shopping Centers). She is also involved with the Women’s Leadership Council (United Way TNC). In addition, Marianna has received these special industry accolades: Housing Hall of Fame inductee 2017 Builders Association of South Florida, Associate of the Year 2017 Builders Association of South Florida, Florida’s Best Awards Chair 2016 and 2004 Builders Association of South Florida, Vice President 2008 Builders Association of South Florida, President’s Award 2008 and 2003